Princess Wilson

Product Manager

Yaba, NG.

Overview

About

Work

Volunteer

Education

Awards

Languages

Certificates

Skills

About

Results-driven Product Manager with over 3 years of experience leading end-to-end SaaS product lifecycles, from strategic planning to optimization. Proven ability to drive product-market fit, adoption, and retention through data-driven insights and seamless cross-functional co...

Work

Dec 2022 ·

The Maker Studio Inc.

Product Manager

Jul 2021 → Feb 2023 ·

The Bulb Africa

Content Writer

Volunteer

Jan 2019 ·

Mentally Aware Nigerian initiative (MANI)

Contributed to community mental health awareness and support as a volunteer trainer, delivering educational sessions to promote well-being.

Education

Feb 2016 → Feb 2020 ·

Botany

University Of Ibadan

Awards

Jul 2015·

Leadership Award | Head Girl

Recognized for exceptional leadership qualities and significant contributions during tenure as Head Girl.

Languages

English

Certificates

Product Strategy to Grow your Business

Alison

Writing Course With Bestselling Author Daniel Pink

HubSpot Academy

Skills

Product Management

Product Lifecycle Management, Product Vision, Product Roadmap, Requirements Gathering, User Stories, SaaS Products, Cross-functional Collaboration, Product Launch, Market Positioning, Data-driven Optimization, User-centric Design, Product Adoption, Retention Metrics, Agile Methodologies, A/B Testing, Feature Prioritization, Product Strategy

Content Strategy & Creation

Content Development, Copywriting, SEO, Brand Conceptualization, Web Content, Email Marketing, Video Content, Thought Leadership, Editorial Standards

The Maker Studio Inc.

Product Manager

Yaba, Lagos, Nigeria

Dec 2022

→

Present

Led end-to-end product lifecycle for SaaS solutions, driving strategic planning, user-centric design, and data-driven optimization to achieve product-market fit and boost adoption.

Orchestrated comprehensive product roadmap development, collaborating with cross-functional teams to prioritize features and align with strategic business objectives.

Translated complex user requirements into actionable sprints, ensuring timely delivery of features through close collaboration with engineering and design teams.

Facilitated B2B sales alignment and integrated customer feedback, directly informing product decisions and optimizing onboarding processes.

Spearheaded experiments with self-serve solutions and data-led growth strategies, significantly enhancing product activation and retention metrics.

The Bulb Africa

Content Writer

Yaba, Lagos, Nigeria

Jul 2021

→

Feb 2023

Led content strategy development, enhancing audience engagement and thought leadership through comprehensive eBooks and strategic social media planning.

Enhanced brand messaging and audience engagement by producing diverse content, including eBooks and articles, across multiple digital platforms.

Strategized and implemented detailed content calendars, ensuring consistent brand voice and alignment with cross-functional marketing goals.

Boosted organizational visibility and elevated market positioning by orchestrating engaging webinars and strategic media interactions.

PAMAfrica

Social Media Manager & Marketer

Lekki, Lagos, Nigeria

Oct 2021

→

Jul 2022

Managed strategic social media campaigns, boosting engagement and brand growth through data-driven insights and cultivating influencer partnerships.

Implemented comprehensive social media strategies, successfully increasing user engagement and expanding community size across platforms.

Leveraged social media analytics to develop data-driven reports, optimizing campaign effectiveness and informing future strategy.

Cultivated strategic influencer partnerships, significantly expanding brand awareness and driving new user acquisition.

Mentally Aware Nigerian initiative (MANI)

Volunteer Trainer

, ,

Jan 2019

→

Present

Contributed to community mental health awareness and support as a volunteer trainer, delivering educational sessions to promote well-being.

Delivered impactful training sessions to raise awareness and educate participants on critical mental health topics.

Actively supported the organization's mission by engaging with the community and promoting holistic mental well-being.

Product Strategy to Grow your Business

Alison

Writing Course With Bestselling Author Daniel Pink

HubSpot Academy

SEO

HubSpot Academy

Content Marketing Certified

HubSpot Academy

Content Strategy

HubSpot Academy

Product Management

Great Learning

Desktop Publishing and Microsoft Office Proficiency

Zehek Computer Institute

Social Media Marketing Foundations

LinkedIn Learning

Product Management

Content Strategy & Creation

Content Development, Copywriting, SEO, Brand Conceptualization, Web Content, Email Marketing, Video Content, Thought Leadership, Editorial Standards.

Digital Marketing & Social Media

Social Media Management, Social Media Calendar, Community Engagement, Social Media Analytics, Influencer Partnerships, Brand Awareness, Digital Campaigns.

Communication & Stakeholder Management

Liaison, Cross-functional Communication, User Requirements Translation, Technical Team Collaboration, Stakeholder Engagement, Presentation Skills.

Project & Process Management

Project Planning, Process Optimization, Agile Methodologies, Organizational Skills, Attention to Detail, Scrum, Kanban.

Software & Tools

Microsoft Office Suite, Desktop Publishing Software, Social Media Monitoring Tools, Analytics Platforms, Jira, Confluence, Google Analytics, CRM Software.